Traditionally men have dominated the gaming field. It is importent to note that, in general, mobile games tend to attract a wider audience than traditional video games. While male players continue to outnumber females players when we consider all gaming platforms (PC, console, and mobile), this relationship does not apply to mobile gaming.

• All Platforms: 62% male, 38% female (ESA, 2006)
• Mobile Phones: 35% male, 65% female (Telephia, 2006)